Top 5 Beauty Retail Apps in Hungary: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail applications in Hungary demonstrated varied performance trends across downloads and active users. According to data from Sensor Tower, these insights offer a glimpse into user engagement and app popularity.

Mein dm from dm-drogerie markt GmbH + Co. KG saw fluctuations in weekly downloads, peaking at approximately 12.2K at the end of March. Active users ranged from 448.7K at the start of the quarter to nearly 499.1K by the end.

Notino: profumi e cosmetici recorded a notable spike in downloads mid-quarter, reaching 13.3K in late February. Active users increased steadily, starting at 106K and growing to 147.1K by the end of March.

Douglas Parfüméria experienced a varied download pattern, with a peak of 3.4K in early February. The active user base showed a slight increase from 41K to around 43.9K in early March, before settling at 38.2K.

Lush Fresh Handmade Cosmetics reported a decline in downloads, starting at 3.7K and falling to 124 by the end of the quarter. Active users mirrored this trend, decreasing from 3.6K to 318.

Yves Rocher maintained a stable download rate throughout the quarter, with numbers ranging from 414 at the start to 208 at the end.

For more detailed insights and analysis, Sensor Tower provides comprehensive data and trends on app performance across various regions and categories.